More Toddler Meals

My journey with MORE Toddler Meals began in 2023 with a conversation with Ed. After packaging revisions, we finally shot the campaign at the end of 2024, providing Ed with a fresh set of images for his 2025 relaunch. MORE offers three 4x award-winning freeze-dried toddler meals that prioritise convenience, nutrition, and most importantly, real food texture.

I fully produced the shoot, from set dressing, props, to food styling, product and lifestyle photography and final retouching. This was a creatively challenging brief: we aimed to elevate the brand imagery while maintaining a warm family feel. I carefully styled the food to showcase its crucial texture. The result was a set of 22 captivating images.

This is a deeply personal brand, born from the desire of a British Army dad, deployed to Somalia, to support his full-time working wife and toddler at home. We reflected this personal touch in the imagery. We involved the real family, featuring the very children the food was originally developed for. This authentic approach also guided our choice of a home setting for the product shots.

The shoot spanned two days, encompassing both studio and outdoor settings. The studio shots evoke a modern, clean, and friendly kitchen, while the outdoor images capture children joyfully interacting, adding a human touch to the brand. This project allowed me to fully utilise my diverse skillset, encompassing food and product photography, authentic portraiture, and seamless work with children – invaluable experience gained from raising two boys myself.