Humanising Product Photography

As a photographer who specialises in product, I believe that there's more to showcasing products than simply displaying them. To truly connect with your audience, it's important to humanise your product marketing images and create a stronger emotional connection.

In this post, I'll share some tips on how you can humanise your product marketing images and create images that are not only stunning but also emotionally compelling and relatable.

1.Use real people

While it's easy to rely on stock images or models, using real people in your product marketing images can make a huge difference in creating a genuine connection with your audience. By showcasing the people behind the products, you can add authenticity to your images and create a more personal connection with your customers.

2. Show products in use

Showing your products in use by real people not only demonstrates the product's functionality but also gives the audience an idea of how it might fit into their own lives. By showing someone using your product and enjoying it, you can create a more emotional response from your audience and encourage them to engage with your brand on a deeper level.

3. Capture emotions

Capturing emotions is a powerful way to humanize your product marketing images. Whether it's a smile, a laugh, or a serious expression, emotions can make your images more relatable and engaging. By capturing the emotions of the people using your products, you can create images that are not only beautiful but also emotionally compelling.

4. Use natural (looking) lighting.

Using natural (looking) lighting can create stunning images that showcase your products while also making them feel more approachable and relatable to your customers.